Om Malik, the founder of Gigaom, a Silicon Valley-based digital publisher, describes his journey from working with a tailor in New Dehli to Trumaker, an online menswear company that specializes in custom-made shirts.
When I was a little boy, my father took me to his tailor in the sleepy Delhi neighborhood where I grew up. I distinctly remember Binks—its chaos; the reams of cloth, yellow chalk, and measuring tape; and even the smell of tobacco and chai. I felt like a grown-up as I was measured by the old tailor master. He noted my measurements in charcoal pencil, and a few weeks later, my father brought home three crisp, white poplin shirts, which fit me perfectly and cost less than $1 each.
I experience this visceral sense memory when I visit the bright San Francisco loft that houses Trumaker, an online menswear company that specializes in custom-made shirts.
Fast-forward to today, and you start to see the similarities between Dell’s model and these online custom-clothing upstarts. Except they’re focused on
These companies are far from being retail giants, but they point to a new reality. The Internet allows anyone to create and aggregate demand, and it allows them to cheaply tap into new technologies to automate processes that previously required humans.
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